MCBCreative
Brand Identity | Logo Design | Visual Identity | Brand Guidelines Book
From Clarity to Branding
MCBCreative had evolved into a strategy first brand consultancy, but its visual identity hadn't evolved with it. While the business had a clear vision and a thoughtful process, the brand itself no longer communicated the level of clarity, confidence, and sophistication it delivered to clients. The identity felt disconnected from the business it had become.
Rather than beginning with design, we began the same way MCBCreative begins every client engagement, with clarity. Through our Brand Strategy process, we worked together to refine the brand's positioning, values, audience, messaging, and long term vision. One principle continually surfaced throughout our conversations: lead with curiosity. That philosophy shaped our design exploration, pushing us to look beyond expected solutions in search of a symbol with lasting meaning.
During that exploration, something unexpected happened. As we explored abstract forms inspired by growth, guidance, and perspective, we unintentionally arrived at a shape that resembled a cairn, a carefully stacked arrangement of stones used to guide travelers along unfamiliar paths. What began as a happy accident quickly became the defining concept of the identity. It provided clarity for both our team and the client, giving every design decision that followed a clear sense of purpose.
The final mark also suggests a seed beginning to unfold and leaves reaching upward, reinforcing ideas of growth, transformation, and possibility. Together, these layered meanings capture the role MCBCreative plays for its clients: providing clarity, guidance, and confidence through every stage of growth.
The result is more than a new logo. It's a visual identity that embodies the brand's philosophy that Clarity Changes Everything, proving that when strategy comes first, meaningful design naturally follows.
See the brand in action.
"It was a pleasure to work with Anthony of Gregg Design Co. on MCBCreative's new brand. Because my own agency specializes in branding and marketing, the project presented a unique challenge, and finding the right creative partner was especially important. I chose Anthony because his approach to the work aligned closely with mine. From our first meeting, he made me feel comfortable and confident that he understood my vision. He took the time to explore my business beyond the surface, resulting in a brand that feels thoughtful, distinctive, and deeply aligned with the company. The experience delivered tremendous value for the investment, and I highly recommend Gregg Design Co. to anyone seeking a thorough, collaborative, and original approach to logo and brand development."
Mary Claire Bouchér | Founder and Principal
