From Well Know to Must Attend.

Festival that earn trust, attract talent and inspire donors will bring your community together.

You already know how to put on a show. But now, it is about something more. Something that attracts the kind of partners, talent, and funding that can take your festival from recognized to unforgettable.

We build festival brands that speak for themselves. Thoughtful, striking visual identities that do more than look good. They mean something. The kind of branding that makes donors feel aligned, sponsors feel confident, and agents see your stage as the one worth booking.

Our process is built for festivals with a rising vision. For promoters who know the hustle but now want the presence, the vibe, the clarity, and the cohesion that backs it all up. This is festival branding that tells a deeper story. One that moves more tickets, turns heads in the industry, and inspires people to believe in what you are building before the gates even open.

Our Process:

Built to bring connection, and the momentum that defines your festival’s next act.

We design every phase of our process to build purpose, drive, and meaning. This isn’t a one-off logo or a quick creative sprint. It’s a strategic, thoughtful journey that brings your festival’s identity to life in a way that resonates, attracts the right talent, and earns the trust of donors and sponsors. Each phase is crafted to build on the last so your visuals feel cohesive, intentional, and rooted in something real. We’ve refined this process through years of working with festivals that care deeply about their community, their story, and the legacy they are building. And we’re here to make sure that story gets told the right way.

Phase 1:

Set the Stage

Clarity First. Energy Second. Vision Always.

Before design begins, we pause to make sure the foundation is solid. This is where we align on your festival’s purpose, audience, message, and the role it plays in your community. It’s less about filling in the blanks and more about uncovering what’s already there — the spirit and direction you’ve been building from day one.

This phase sets the tone for everything that follows. When your vision is clearly defined, it becomes easier for others to believe in it. Donors feel connected. Sponsors get it. Talent takes it seriously. Design choices gain intention. From here on out, everything is driven by meaning, not just style.

Need help dialing in your message or reconnecting to your foundation?

Hands pointing to hand-drawn logo sketches during a branding discovery session, representing collaborative design exploration.

Phase 2:

Festival Logo

More Than a Logo. It's Your Flag.

A great logo doesn’t just show up. It stands for something. It’s the rallying point for your festival’s identity and everything it represents. Through a process rooted in storytelling and symbolism, we create a logo system that works across every touchpoint from merch, signage, socials, and the big screen on stage.

From initial discovery to sketches, concept presentations, and final exports, every step is collaborative, purposeful, and tailored to your festival’s legacy.

Gregg Design Company’s Brand Noun Process worksheet mockup featuring a list of conceptual nouns used to guide brandmark development.

Phase 3:

Festival Artwork

This is where we bring the emotion. Our custom key artwork is designed to tell the story of your festival visually. Not just the lineup, but the feeling. The buzz. The belonging. Whether it’s a hero illustration for a campaign, a poster that gets framed, or a visual that spreads like wildfire online, we build it with intention and depth.

You’ll receive a high impact centerpiece that sets the tone and carries your message with style and soul. Every line, shape, and symbol is rooted in meaning and built to connect.

Open sketchbook showing hand-drawn concepts for the Nevada Counsel logo and brandmark development
Open sketchbook showing hand-drawn concepts for the Nevada Counsel logo and brandmark development
Open sketchbook showing hand-drawn concepts for the Nevada Counsel logo and brandmark development

Phase 4:

Festival Brand Kits

A Brand System That Works Everywhere You Need It

With your strategy, logo, and artwork locked in, we take your brand system across the full festival experience. From printed materials to digital touchpoints to merchandise that sells out, we create a cohesive identity that works and works hard.

Your Brand Kit may include:

  • Festival type system and color palette

  • Branded signage and banners

  • Social media kits and templates

  • Merchandise and t-shirt design

  • Festival iconography

  • Poster and campaign layouts

  • Branded documents and credentials

  • Motion graphics and animation

  • Design files ready for your team or print partner

This is the phase that transforms branding into experience. It’s where consistency meets creativity, and every detail feels aligned, exciting, and intentional.

Nevada Counsel brand identity system displayed across signage, stationery, mobile, and marketing materials
Open sketchbook showing hand-drawn concepts for the Nevada Counsel logo and brandmark development
Open sketchbook showing hand-drawn concepts for the Nevada Counsel logo and brandmark development

This Is Bigger Than Design. It’s Cultural Fuel.

We’ve worked with festivals across the globe, from the legendary Bergenfest to community-rooted events redefining what a festival can be. What they all have in common? Vision. Passion. And a need for a creative partner that gets it.

If you're building something that matters in a space where people can dance freely, meet strangers who feel like old friends, and reconnect with themselves, well…we want in! Let’s shape a brand that amplifies your purpose and keeps them coming back year after year.


Project Management

All projects are managed in one central location to ensure total transparency throughout the execution of the project. Both agency and client team members will have access to the project in the project management tool.

Our goal is to provide full visibility on the project 24/7.

  • Communication

  • To-do Lists

  • Milestone Scheduling

  • Deliveries

  • Client Feedback

  • Asset Management

During the project kickoff meeting, we train each client how to use the simple project management tool.

Mockup of Gregg Design Company’s client portal with project dashboard and branded welcome screen

Festival Identity Packages

Every brand is in a different place, so each package is built to meet you where you are. Whether you need a foundational identity or a full-scale system, we tailor each project to deliver exactly what your brand needs to grow with clarity, confidence, and consistency. No bloated bundles. No wasted deliverables. Just the right tools, designed with purpose.

  • Confidently launch your brand with our Trailblazer Package, seamlessly aligning your strategic vision with a logo design that embodies purpose, setting a distinctive and solid foundation for your business’s identity.

    Logo Design Package:
    - Discovery and market research
    - Sketching and initial design exploration
    - Client presentation of 2 logo concepts
    - 2 Rounds of revisions
    - Choice of 1 logo
    - Secondary logos
    - Final logos in color, black and white
    - Full color palette and typefaces
    - Logo Guide
    - Master files in ai, pdf, jpeg and png

    Client to provide brand strategy:
    Mission, Vision, Brand Personality, Target Audience and Unique Value Proposition

  • Discover clarity and collaboration in your branding journey with the Frontier Package, where we partner with you to create a authentic brand identity that connects with your audience and distinguishes your brand in the marketplace.

    Logo Design Package

    Brand Strategy Package:
    - 2 hour brand strategy workshop
    - Brand strategy field guide
    - Establish mission, vision,  
      personality, target audience
      and unique value proposition

    Brand Application Design:
    - Business card, letterhead, envelope
    - (1) Apparel design (shirt, hat)

  • Take your brand to the pinnacle of industry standards with an all-encompassing approach that merges visionary strategy with diverse brand applications, designed to amplify your story and elevate your digital presence.

    Logo Design Package

    Brand Strategy Package

    Brand Application Package:
    - Business card, letterhead, envelope
    - Apparel design (shirt, hat)
    - Animated Logo Reveal (7 Seconds)
    - Service icon set
    - Custom brand pattern
    - Social Media Brand Kit
    (Canva or Adobe Express):
    - Brand LogoBrand Colors
    - Brand Typefaces
    - Brand Assets
    - (3) Social media layout designs
    - Social Media Cover banners
    - Social Media Profile pics
    - Video Tutorial

This Is More Than a Festival. It’s a Movement People Want to Back.