Live Supply is a renowned name in the live events industry, specializing in rigging services for shows and live events. They take pride in their diverse and highly skilled crew, which includes carpenters, electricians, riggers, climbers, and more, all CPR certified. With a light-hearted and hard-working approach, they're known for their dedication to quality and safety, as well as their ability to have fun while doing what they do best. Despite their stellar reputation, Live Supply faced challenges in retaining their exceptional employees and needed a brand that reflected their unique culture and values.

Design Strategy: The core objective in designing Live Supply's new brand identity was to capture their essence: durable, reliable, and professional, while emphasizing their commitment to top-tier craftsmanship. We wanted to create a logo that not only represented them as the pinnacle of their field but also showcased their trusted and approachable nature.

The logo we developed is a clever fusion of form and function. The apex icon is crafted from the letters 'L' and 'S,' signifying Live Supply's aspiration to reach the highest levels of design and execution. The rugged, clean, and strong type design communicates quality and reliability. The choice of safety orange underscores their unwavering commitment to safety, while the grounded green color conveys approachability and motivation. The tagline, "Built to Perform," encapsulates their dedication to delivering professional, safe, and durable stage crew services.

Alignment with Brand Strategy: Live Supply's new brand identity aligns seamlessly with their mission and vision statements. It symbolizes their commitment to being the trusted partner in the industry, delivering quality, safety, and fun in every project. The logo reflects their diverse expertise, innovative solutions, and personable approach that resonates with clients. With this refreshed branding, Live Supply not only stands on every stage but in the hearts of every memorable live event experience.

In conclusion, our branding work for Live Supply Company captures their essence and values, helping them attract and retain top talent while reinforcing their position as a trusted leader in the live events industry. This project reflects the heart and soul of Live Supply, and we are proud to have played a part in their ongoing success.