George Thorogood
and the Destroyers

For George Thorogood’s 2025/26 tour, we were tasked with bringing to life a visual identity that felt as loud, legendary, and electrified with the same party-fueled energy that defines the music. “The Baddest Show On Earth” needed a look that leaned into the grit, power, and larger-than-life vibe of a rock and roll carnival. Something wild, theatrical, and built to stir the crowd before the first note even dropped.

The centerpiece of the campaign was a fire-wielding, skinless ringmaster, part showman, part outlaw. The illustration drew inspiration from vintage carnival posters and the strange, mystical world of classic sideshow acts, blending spectacle with raw attitude. It became the anchor for the entire tour’s visual system.

We developed custom tour logos, full tour poster artwork, merchandise designs, drum kit graphics, and stage backdrop art. Each piece was tailored to energize fans and reinforce the tour’s explosive character and unmistakable identity.

Beyond the work, we were reminded why this team is one of our favorites to partner with. The crew was nothing short of incredible, taking time out of their day to welcome us, show our kids around, let them hold the gear, and swap stories about baseball, life, and the years we’ve spent collaborating. That kind of connection doesn’t just make the job easier, it makes it meaningful.

This project wasn’t just about visuals. It was about amplifying the spirit of the tour and helping promoters and managers capture the vibe before the first chord was ever struck.